TV3's new show "The Apprentice" which is going to be screened in the autumn will offer one of fourteen candidates a 12-month contract, worth around ?100,000, with Renault Ireland . The well-known businessman Bill Cullen is to head the Irish version of the BBC's popular reality TV show. Mr Cullen started his business career by selling apples on the streets of Dublin and went on to become the founder and chairman of Renault Ireland.
Bill is also the author of a book titled "It?s a Long Way from Penny Apples" which tells the story of his journey from rags to riches.

